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OMG! DECADENT DONUTS WINS BEST FAST FOOD IN AUSTRALIA

A BEACON OF COMPASSION, INNOVATION AND INCLUSIVITY IN THE FOOD INDUSTRY 

On Saturday 13 April in Sydney, OMG! Decadent Donuts won the Australian Small Business Champion Awards – Best Fast Food.



Starting at a suburban farmers market stall in Brisbane and earning a humble $96 on their first day of trade, OMG! Decadent Donuts is now located in over 70 regions across Australia and has just launched internationally. The Brisbane-based business owners said they were completely honoured to receive the award in this very competitive field.

 

Crafted with passion and dedication, OMG! Decadent Donuts are 100% natural, vegan, and free from gluten, egg, nuts, dairy, yeast, wheat, and sulphites. The company’s commitment to inclusivity in food is reflected in its certifications from esteemed bodies such as Coeliac Australia, Vegan Australia, Kosher Australia, and the Halal Certification Authority of Australia, setting a benchmark for comprehensive dietary inclusivity in the food industry.

 

Established by visionary restaurateur David Moore and his co-directors Andrew Clarke, Steven Morris and Diane O’Reilly, OMG! Decadent Donuts has emerged as a beacon of hope, offering delectable treats that cater to diverse dietary needs and preferences since it was incorporated in 2018.  “What sets OMG! apart is not just that we make fantastic donuts, but our unwavering dedication to making a positive impact on communities across Australia. Research indicates that individuals with strict dietary requirements often face feelings of exclusion and anxiety. By offering a product that fosters inclusivity and belonging. Our aim is to not just make and sell donuts, we are spreading joy with our products and independence for our business owners” David said.

 

“Our journey from a humble market stall to an international enterprise has been marked by numerous milestones and accolades from winning prestigious awards such as this one, to now expanding internationally. We’ve made and learnt from many mistakes along the way, but our commitment to excellence and innovation has remained unwavering” he added.

 

100% Australian-made and owned, the donuts offer a new level of decadence, as they are dusted in a range of bespoke sugars made from real fruit, vegetables, and spices, offering something truly unique. This distinctive range of donuts not only caters to people who are Coeliac or with allergies or intolerances or for those whose beliefs dictate what they eat but for anyone who loves a bit of scrumptiousness.  With nothing artificial, they truly are the goodies with no baddies.

 

Research indicates that individuals, especially children, adhering to strict dietary requirements often face feelings of exclusion, bullying, anxiety, and depression. These simple donuts play a crucial role in fostering inclusivity, providing a sense of belonging to those with dietary restrictions.

 

Under a robust licence agreement, so far, OMG! actively supports more than 70 families across Australia who have established and nurtured their own thriving OMG! Decadent Donuts businesses. Under this licence business model, there are no royalties or levies paid meaning 100% of what those business owners earn stays within their local community.

 

Asked about the future, David said “Looking ahead, our vision is one of growth, innovation, and global influence. As we expand our network of licensees throughout Australia and further afield, we remain committed to our core values of compassion, inclusivity, and excellence. To us, it sometimes seems like OMG! Decadent Donuts is more than just a business, it is a movement — a movement fueled by love, compassion, and a shared passion for making the world a sweeter place, one donut at a time”.

 

If the goal is to make the world a sweeter place, one donut at a time, OMG! Donuts is doing well. On their first day of trade, they went through 2kg of donut mix, which equates to roughly 64 donuts at that farmers’ market in suburban Brisbane. In 2023 they went through 86 tonnes of donut mix, which equates to over 2.7 million donuts and in 2024 the forecast is 102 tonnes which is over 3.3 million donuts.

15 Apr, 2024
OMG! Decadent Donuts are certified by Vegan Australia and proudly so. Further, there are no artificial colours, flavours or preservatives in these donuts. Being a vegan product there are obviously no eggs or dairy in the donuts, but they are also free from gluten, wheat, yeast, nuts and sulphites which is great news for those with food allergies and intolerances. Plant-based eating has definitely become more popular in Australia over the past few years. In fact, it’s been reported that the number of Australians who identify as vegan has tripled since 2016! This may be due to a number of factors, such as concerns about animal welfare, environmental issues, and health benefits associated with a plant-based diet. There are many benefits of this type of eating regimen, including the following: Better nutrition Plant-based foods provide more nutrients, such as fibre, vitamins and minerals, protein and healthy fats. Plant-based foods contain high-quality protein and are naturally abundant in many vitamins and minerals such as vitamin C, potassium, folate, and iron. By consuming a diet full of nutrient-dense plant-based foods, the body gets all the crucial nutrients needed to maintain optimal health. Reduced risk of chronic diseases A diet rich in plant-based foods can help not only lower cholesterol, but also reduce the risk of chronic diseases like heart disease, stroke, and certain types of cancers. Studies also have shown that a vegan diet can help prevent or manage diabetes. Improved digestion Plant-based foods are high in fibre which supports healthy digestion and decreases the risk of constipation and certain digestive disorders. Better for the environment Animal agriculture is a major contributor to greenhouse gas emissions, water pollution, deforestation, and other environmental problems. Eating a plant-based diet has a lower carbon footprint and puts less stress on the environment than a meat-based diet. Improved animal welfare Consuming animal products support practices to raise them in factory farms and other inhumane conditions. Opting for a plant-based lifestyle helps to reduce the environmental impact of animal agriculture, as well as put an end to animal exploitation and suffering. Today, plant-based eating is becoming more common across the globe. In fact, many dietary guidelines recommend a plant-based diet or a diet with more plant-based foods. Here are some examples: Australia: The Australian Dietary Guidelines recommend eating more plant-based foods while consuming less meat and animal products. United Kingdom: The Eatwell Guide issued by the British government recommends a healthy and balanced diet that is rich in fruits, vegetables, starchy carbohydrates, and protein, about a third of which should come from plant-based sources. India: Indian cuisine relies heavily on plant-based ingredients such as grains, vegetables, and legumes, and has long been associated with vegetarianism and veganism. Japan: The traditional Japanese diet is heavily focused on plant-based foods, including rice, vegetables, fermented foods, and soy products. United States: The U.S. Dietary Guidelines for Americans recommend a diet that is higher in plant-based foods, as well as lower in saturated fats, added sugars, and refined grains. In recent years, surveys conducted globally indicate that more and more individuals are adopting a plant-based lifestyle or consciously seeking to reduce their intake of animal-based products. In conclusion, plant-based eating is a healthier, more sustainable, and more compassionate way of eating that offers many benefits for both individuals and the planet. As it continues to grow in popularity and awareness, more people are discovering foods that support their individual health needs and align with their personal values. Here at OMG! Decadent Donuts we don’t pretend we’re a health food – we are an inclusive treat, a comfort food, something fun to be enjoyed and shared. But we are 100% plant-based and accredited by Coeliac Australia and certified by Vegan Australia .
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